How Much Does a Twitch Ad Cost?

Although Twitch is technically a free-to-use, there is a lot of money that flows through the entertainment platform. With over 15 million active daily users and over 2 million content creators, it’s easy to see how Twitch may be attractive to advertisers. In fact, the biggest tech, gaming, and electronic brands already invest in Twitch advertising heavily.

Does it work? It sure does. Ads do bring in sales and improve brand recognition among the viewers. The question, however, isn’t whether that can bring new brands or product releases exposure. Any business’ primary goal is to have a positive ROI. In some instances, even breaking even is considered a success, as brand recognition among those watching ads has improved.

The real question is whether the money you spend on ads will bring your business enough to pay for them in the first place.

These days, promoting on social media platforms has become very popular. As a result, the cost per click (CPC) and cost per thousand views (CPM) have increased dramatically as well. The answer to the question: How much does it cost to advertise on Twitch is - it depends on the streamer.

No matter what niche you are in - if there is money to be made, you’ll likely face fierce competition. On top of that, social media users, in general, have grown accustomed to simply ignore ads they see on their feed. Facebook, Instagram, and Youtube ads turned into TV ads that we don’t really want to watch, but are “forced” to if we want to keep using the service for free.

How does advertising work

The ads do work, but it takes a lot of tailoring to find the best format and target audience. While it may seem simple - just pick a game and run the ads - it’s actually quite complicated. Unless you are a big brand like Intel or Old Spice, promoting on the home page is probably out of your league.

Therefore, you have to find the channels you’d like to promote on and get ready to spend a lot of money on “testing.” Once again, ads aren’t considered a part of the stream, but rather the “commercial break” or “the price a viewer has to pay to keep watching.”

Generally, the audience on the platform is young and quite engaged. However, they also tend to be more invested in supporting the streamers they love by buying their merch and products they promote.

As a result, more and more of the brand endorsements started taking place recently. Depending on the contact, advertisers can pay a single fee or commissions of the products sold by live stream marketing. As opposed to blatant ads that many users find disruptive, product endorsements by streamers tend to get a lot more attention. If you can find a streamer who connects to his or her loyal fanbase on an emotion level, you should definitely try it out.

Let´s check out this video, before we continue with the Twitch advertising:

Twitch advertising

To summarize, ads on Twitch do work. Otherwise, billion-dollar corporations wouldn’t be spending millions on them. However, it’s not easy to set them up properly as they usually require quite a bit of testing (and money investing) beforehand.

Brand endorsements, on the other hand, only involves 2 parties - your business and the streamer. If you manage to find the right streamer for your product and you both find common ground, then you are pretty much set.

The easiest way to find a streamer looking for sponsorship is Loggershut. Here, you can not only browse through various streamers but also check their stats - everything you need to find the audience you are looking for!

 

Twitch gamers

Twitch gamers

Twitch ad

Twitch ad

Esport streamer

esport streamer