Twitch Influencer Marketing

Twitch Influencer Marketing In a Nutshell: Everything You Need To Know

When one thinks of influencer marketing, the ones that come to mind right away are the social media giants such as Instagram and YouTube. And while the 2 media platforms mentioned are indeed incredibly popular, marketers are slowing expanding their reach to the new and emerging platforms which include Twitch.

What is Twitch

Every gamer these days probably knows of this massive social media platform where you get to watch your favourite streamers play the games you love. Or, alternatively, you can play the games and livestream it to your audience.

From a few thousand people using the platform every day, Twitch has rapidly grown to more than 15 million daily users over the course of only a few years. No wonder it’s considered one of the fastest-growing social media platforms right now. 

While some of the users are simply “lurkers” (a.k.a. people who watch streams here and there but hardly ever interact or get invested), a big percentage of Twitch users are dedicated fans who spend an average of 95 minutes daily on the platform.

What is Twitch influencer marketing

Similar to other social media platforms, Twitch influencer marketing involves launching a campaign that targets a specific audience through collaborating with an influencer. When we are talking about Twitch influencer marketing, this “influencer” is a streamer.

The only difference here is that the promotion is in a live video, as opposed to a picture on Instagram. If you happened to be a tech-related company, you’ve just found one of the best communities to promote your products and services (which is debated to be even more effective than tech channels on YouTube)!

You see, Twitch is 95% about gaming. While there are “Just Chatting,” “ASMR,” and “Talk Shows and Podcast” categories on the platform as well, most people watch their favourite games being played by entertaining streamers.

Therefore, if you happen to be promoting a new gaming mouse, mechanical keyboard, or PC parts to enhance the gaming experience, Twitch influencer marketing is for you.

How To Find a Streamer To Sponsor

The most straightforward way of finding a person to endorse your products is to do your research. You have to find a streamer that’s big enough to have an impact on your sales but small enough to actually see the message you send him/her.

Depending on the size of the stream, you have to also figure out what you’ll offer the person in return - is it money, your product/service, or something else? If you have gotten hold of the streamer that you’ve liked, it’s time to negotiate the terms of the contract, which can be tricky as well.

Sounds like hell, doesn’t it?

Luckily, there is an easy way to avoid losing your mind and wasting your time when searching for that right streamer. We are Loggershut, the leading Twitch influencer agency, and we are here to help you get the most value for your money. Check out the video to see how:

We offer you a database of social media influencers and their statistics, quality assurance, job posting options, and a ton of other services - so you can get the best out of your campaign on Twitch!