How to make money on Twitch
With over 15 million daily active users, Twitch has rapidly climbed the ranks to become one of the most popular streaming platforms on the internet. And, it’s not all fun and games. The top streamers can rake in substantial amounts of money for just a few hours of their time, which is why countless people want to pursue the idea of becoming a Twitch streamer themselves.
If you are looking to join Twitch as a streamer, or if you already have, learning how to make money from your livestreams will be key to your success, but it’s not as simple as trying to sell things. To make money on Twitch, you have to follow some critical foundational steps before you begin to bring in the cash.
What is an influencer?
Anyone who’s looking to make money on a social media platform (whether it’s Twitch, YouTube, or Instagram) needs to first understand what an “influencer” is.
To put it simply, an influencer is an individual who has amassed a niche following that loves them for who they are and/or what they do. For example, gaming is one popular category on Twitch, but the most successful influencers often narrow things down to be even more specific, which is where the “niche” part comes in.
So, while you may be a gamer, you may specialize in a certain niche like Minecraft or Fortnite streams. You don’t necessarily have to pick a specific game, but influencers need to work on building a brand for themselves. Something that sets them apart from other streamers and makes them memorable.
This means you might just play one specific game, or you might just play one specific type of game, like horror and jump scare campaigns. Whatever the case may be, you need a common theme to your content so that you can build up a following that is engaged with your specific type of content.
Once you have a small following, you can be considered a: Micro influencer. With time, your follower count should grow as you begin to build a larger presence in your space.
How to become a good streamer
No one wants to watch a streamer who’s constantly trying to make a buck, and that’s where many new Twitch streamers go wrong. You can’t jump onto the platform with the sole goal of making money. You have to find a niche that you love and, when people see you’re having a genuinely good time, they’ll stay and watch.
Before you can make money on Twitch, you have to lock in these foundational elements in order to become a good streamer:
- Find a niche you’re interested in. Have fun on every stream and viewers will come and stay organically.
- Come up with new and exciting ideas regularly. Make a list of how you can incorporate more interest into your streams to keep them unique and memorable.
- Look to spread the word on social media. Ask people to share your stream if they enjoy your content.
- Avoid sponsorships and other selling opportunities until you have a strong following. Limit your marketing so as not to annoy and drive away viewers.
No matter how fast or large your following grows, these things should always remain top priorities or you’ll risk losing your audience. At the end of the day, people will watch your streams to have a good time, and that’s the main reason why you should be streaming.
Lets check out this video made by a streamer, before we continue:
Making money on Twitch
Once you have begun to build up a following, you can begin looking for money-making opportunities to profit from your Twitch streams. Brand mentions are among the most popular, but before you begin looking for brand mentions, remember that brands aren’t going to pay just anyone to say their name.
Brands are specifically going to vet influencers in search of one with an active and engaged audience. They’ll also make sure that your audience’s interests overlap with the people they sell to.
Realize that you must also do some of your own vetting. Especially as your following grows, you’ll probably find that sponsorship opportunities come to you, but that doesn’t mean you should just accept every offer you get. Your audience will be annoyed if you constantly push brands and products that they can’t relate to, which is why you should know your audience well enough to decide what you want to promote and what you should avoid.
Likewise, you should avoid mentioning products that you don’t support or believe in yourself. If you just push things for money and you don’t have any support for the brand or product yourself, your followers will see right through that and it will cost you credibility.
How to become a Twitch influencer
So, how is it to find sponsors for Twitch streamers? You can apply at Loggershut. It’s free to join and you’ll be entered into a database that brands use to locate influencers in the eSport and Gaming categories. You’ll have all of your information on the platform, which will make it easier for the right brands to find you.
Once a brand presents an opportunity to you, you can discuss with them, research the company, and decide if it’s a good fit for your Twitch streams. As brands begin to utilize you and get results, more will begin making offers to sponsor you on Twitch and, before you know it, you’ll be making a hefty profit from your live streams.
As you can see, it’s not particularly difficult to become a Twitch streamer, but it will take time and dedication to be successful at it. Have patience and put in good effort as you work to build a loyal and engaged following. If you do, you will most certainly be rewarded as the platform (and its sponsorship opportunities) continue to grow more lucrative.